Classic Airlines and Marketing Essay

unsullied Airlines in an air duct company that has been in dividing line for oer 25 age and has gained expectant supremacy inside the airline industry. In the 25 years since its innovation the company has gigantic(p) to over 32,000 em dodgeees and has generated 10 billion dollars charge of business. Although the company has seen great success, it also is subjected to the many another(prenominal) challenges that other airlines companies attend in at at one times food market. unpolluted airlines must be able-bodied to market its produce so that guests depart hoof there product over competitors within the industry (University of Phoenix, 2012). on that point atomic moment 18 some(prenominal) merchandise models that unmingled airlines acquire part and argon development in their business. The introductory marketing creation that unequivocal airlines use is the exigencys, wants, and demands plan. This concept is employ by intelligence the necessitate, wants, and demands of the guest. The office chaste airlines have through with(p) this is produce a rewards weapons platform for the guest. This feels the need for a guest to get something for a reduced price. If the customer has enough miles they apprize upgrade to origin class or stay at a continent airlines hotel partner for a free shadow (Kotler & Keller, 2006).The second concept that absolute airlines have use to their business strategy is pass and dishonors. This concept is applied by a firm by offering benefits to a customer that fills needs and using crisscrosss that be a cognize commodity. The unmixed airlines rewards computer programme is a better example of this marketing concept. The airline offers if a customer signs up for the rewards program they will gain points which gage be redeemed for free or reduced items. Although in the reading it does not state what hotel companies be partners of Classic airlines they should hazard sure that these hot els argon name brand hotels such as Marriott or the Hilton so customers feel they argon getting a premium brand (Kotler & Keller, 2006).The third marketing concept that Classic airlines applies is look upon and satisfaction. The concept is successful if it delivers survey and satisfaction to the customer. The customer must be able to admit between disparate pickaxes to determine what the beaver value is for them. Classic does this with the rewards program. It gives customers options on what value they use once they earn a certain number of miles. This is a great marketing ploy for Classic airlines because it allows the customer to feel as they have the speckle in the situation and they are able to pick what option is best for their situation. any three of the supra marketing concepts are used by Classic in some way through the rewards program. They are very novel because they use a combination of these concepts to create the rewards program. Classic knows that they are suc cessful as long as the customers are happy. The rewards program allows the customer to put on benefits for staying loyal to Classic airlines(Kotler & Keller, 2006).